The vitality of Alnwick's high street depends on attracting residents and visitors. Retailers, landlords and the community share a common interest in maintaining high standards.
The whole of Alnwick town centre is a designated conservation area and many of the retail units are located in listed buildings.
The visual appeal of Alnwick's town centre derives from the regular width of medieval burgage plots and the classical design of stone-faced buildings. Most shops retain elements of their original design.